Everybody in the sports industry remembers the first “Touchbuch, Functional materials for sports and leisure apparel“, which Ulrike Luckmann brought out in 1990. The idea: As a training instrument Touchbuch presented original fabric samples that sports retailers, product managers, designers, and everybody else wanting competent background information on textile technologies and fabric brands could actually touch.
Today, there are more than 400 different functional fabric brand names. www.touchbuch.com, a modern online and app version of the old printed book, features an easy to understand system to explain today’s innovative technologies: Inner layer = underwear worn directly on the skin; Middle layer = heat insulation; External layer = protection against weather, mechanical stress, abrasion, plus added value technologies.
In other words: